Stina FinanderThe outcome consists of multiple coherent animated images intended mainly for online advertising on both Marimekko’s official website, their email newsletters and social media platforms. The format of animated images I chose for this project is based on the kind of advertisements I see on social media by companies that I consider stylistically up-to-date, Marimekko themselves included. For example, in their email newsletters they have included minimalistic GIFs of their prints. I got the idea to pretend to be commissioned by a big company from illustrator Anna Kövecses, who before gaining fame used to invent imaginary commissions for herself. I really see a connection between the Marimekko designs and my style of illustration, and my aim was to bring them together in light-hearted and humorous informative animations.
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