The outcome consists of multiple coherent animated images intended mainly for online advertising on both Marimekko’s official website, their email newsletters and social media platforms. The format of animated images I chose for this project is based on the kind of advertisements I see on social media by companies that I consider stylistically up-to-date, Marimekko themselves included. For example, in their email newsletters they have included minimalistic GIFs of their prints. I got the idea to pretend to be commissioned by a big company from illustrator Anna Kövecses, who before gaining fame used to invent imaginary commissions for herself. I really see a connection between the Marimekko designs and my style of illustration, and my aim was to bring them together in light-hearted and humorous informative animations.